New appointment to boost arrivals from Argentina

Tourism New Zealand has appointed a Market Development Executive in Argentina, to work alongside Air New Zealand in promoting the new Buenos Aires – Auckland route.

Florencia Lizarazu will be based in the Air New Zealand offices and has spent the past four years as Account Executive for King Midas Tours. 

GM Europe and Americas Bjoern Spreitzer says Florencia brings strong knowledge of the Argentinian travel industry, having worked with several tour operators in Argentina before joining Tourism New Zealand.

Tourism New Zealand opened an office in São Paulo in December 2013 to service the Latin American markets of Brazil and Argentina.

The organisation has been undertaking a raft of activity to raise awareness of New Zealand as a holiday destination, in Argentina.

In August last year, TNZ rolled out its first joint venture with Air New Zealand to target Argentinian travellers, and undertook the first International Marketing Alliance (IMA) Roadshow to engage with local industry.

Themed ‘New Zealand is closer than you think’ the campaign drove traffic directly to the Air New Zealand website with a promotional fare to convert interest into travel.

The IMA Roadshow saw TNZ turn its attention to engaging with the travel industry, visiting four Latin American cities from 23-27 August. 

Then in late September when five Argentinian media outlets visited New Zealand to experience the country first hand as part of TNZ’s International Media Programme.

Representing a variety of media, the publications included: Clarín, a major daily newspaper, El Planeta Urbano, a lifestyle magazine, tourism publication Lugares, women’s magazine OHLALÁ!, and a weekly newspaper insert Rumbos