New Code for China Approved Destination Status

new Code of Conduct to keep Approved Destination Status (ADS) operators in line with the latest health and safety requirements comes into effect this week.

The Code of Conduct sets out procedures and standards that inbound tour operators and tour guides need to comply with to make sure Chinese visitors have a quality experience in New Zealand. It is managed by Tourism New Zealand’s China Market Development Unit.

There are two main changes. The first is new Health and Safety at Work Act compliance requirements. The second gives Tourism New Zealand the ability to provide exemptions outside the Chinese New Year period to cope with increased demand outside that season.

The ADS Steering Group and the Ministry of Business Innovation and Employment approved Tourism New Zealand’s proposed changes to the Code of Conduct last week in time for peak season and Chinese New Year.

Tourism New Zealand’s Industry Relations Manager Paul Yeo welcomed the step forward. “It’s great to have the Code updated ahead of the peak season. It gives operators and Tourism New Zealand clarity and flexibility in dealing with the continuing increase in Chinese group tour visitor numbers.”

For more information on the China ADS market, including a copy of the Code see here. The latest ADS newsletter is here.