New documentary puts New Zealand top of mind in Australia

Australians will be one step closer to the New Zealand experience thanks to an hour-long documentary showcasing our unique history and culture.

Network TEN Documentary Unit, in association with Tourism New Zealand and Maori Tourism Council, has completed filming a new documentary called 'The Maori Guides'that explores the history and stories of New Zealanders.

'The Maori Guides' focuses on individuals within the Maori community, exploring their heritage, art, food and connection to the land and aired 1 September 2012.

Tourism New Zealand's General Manager Australia Tim Burgess says "the documentary comes at a great time as TEN research shows that Australian visitors are leaning towards experience-based holidays focussing on learning more about other cultures."

"The documentary provides a great opportunity to showcase 100% Pure New Zealand as a preferred holiday destination within the valuable Australian market," says Tim.

TEN is one of the largest television networks in Australia, broadcasting across the nation to a monthly audience of 14 million.

"With the bulk of TEN viewers falling between the ages of 18 to 49, which mirrors our target Australian market, the documentary will help maximise exposure in this group" says Tim.

"Furthermore, TEN documentaries have a reputation of achieving high ratings, with shows often re-run or content used within other programming. This in turn increases the potential for exposure to our target market."

Filming started in Christchurch on 22 April and the crew later travelled to Kaikoura to interview the team at Whale Watch. They then spent a day with Maori Tours, where they toured local pa sites and experienced the magic of the bush and forest.

The trip continued through Nelson and ended in Rotorua where the team filmed a number of local businesses and community members.

Find out what else we are doing in the Australian market here.