New Zealand attracting more international events than ever before

Tourism New Zealand is winning more international business events than ever before - bringing more international delegates and more value to the New Zealand economy. 

Thanks to the combined efforts of Tourism New Zealand, Massey University and Positively Wellington Tourism the Australasian Research Management Society (ARMS 2017) will hold their 2017 Conference in Wellington. The Conference will attract around 600 delegates, 450 from Australia, and has an estimated economic benefit in excess of $1.1 million.

This is just the latest in a string of successful bid wins which has seen Tourism New Zealand surpass its targets in the last financial year.

Tourism New Zealand’s Director of Trade, PR and Major Events René de Monchy says, the results are outstanding and reflect the combined efforts of the business events industry working together to attract international events to New Zealand’s shores.

“The year ended June 2015 saw Tourism New Zealand’s Conference Assistance Programme achieve a new milestone with 58 international conference bids for the year, valued at $97 million.”

In the last financial year 23 wins were achieved valued at over $27 million, demonstrating the strong interest in New Zealand as a conference destination.

The range of events that New Zealand is attracting continues to broaden with the SNOMED (Systematized Nomenclature of Medicine - Clinical Terms) International Conference & Implementation Showcase among the recent wins. The event will be hosted at Te Papa in Wellington in 2016 attracting 250 delegates and bringing an estimated economic value of over $470,000.

Christchurch will play host to the Steel Structures in Seismic Areas (STESSA) International Conference 2018. The three-day conference, held once every three years, will attract around 300 international delegates to Christchurch in February 2018 with an estimated economic value of around $412,000.  

International delegates present significant value for the country spending an estimated $304 per night which is almost double the average spend per night for all international visitors according to the International Visitor Survey.

“These conferences bring value not to just the host city but the surrounding region  with international delegates spending an average of 6.5 nights in the country, 4.5 nights in the event region and 2.1 nights elsewhere in New Zealand,” says René.

“It is not just conferences that are bringing value into the country. Tourism New Zealand is also bidding for and supporting bids to bring large incentive groups to New Zealand.”

Incentive travel is a global management tool used by companies to motivate and recognise staff for outstanding performance by offering special travel experiences. In the year ended June 2015 Tourism New Zealand supported 144 major incentive bids and secured $25.9 million in incentive travel to New Zealand.

“It really has been a record year for the sector, with more bids for events than ever before. This year’s focus will be on building on this momentum with higher targets for both conferences and incentive bids.”

Read more about the business events sector here