Aircraft Owners and Pilots Association (AOPA) journalist Dave Hirschman penned two feature articles detailing his experiences flying in New Zealand.
Tourism New Zealand's General Manager Brand and International PR Catherine Bates says; "The articles are a great example of the types of positive results the international media programme is delivering. Bringing media and journalists here to experience New Zealand first hand is a great way for us to generate coverage and exposure within our key markets as this piece has done for the USA."
Hirschman experienced New Zealand from the skies with a tailored itinerary that showcased some of the country's most stunning scenery and landscapes.
Hirschman's articles give a detailed account of his trip which took him to Milford Sound, White Island in the Bay of Plenty and through locations that feature in the Lord of the Rings trilogy which he describes as "more breathtaking than they could ever be on film."
The articles detail New Zealand's unique scenery and landscapes, as well as give an insight into Kiwi culture with a profile of New Zealand pilot and South Island Marino farmer Jo McCaughan.
The coverage featured in AOPA Pilot, the largest aviation magazine in the world and on the AOPA site which attracts nearly 400,000 unique visitors each month.
As a result the IMP team have developed resources for aviation tourism on the media site.
Read more about marketing activity in the United States here.