The final group left Queenstown last week after an adventure-filled seven weeks that saw 4900 cruise Milford Sound, 3000 take a trip on the TSS Earnslaw, hundreds of scenic flights, 11 fireworks displays, over 6200 dinners served at Coronet Peak, and 730 Kawarau bungee jumps and Nevis swings.
Tourism New Zealand’s Chief Executive Stephen England-Hall says the success of the programme puts New Zealand in an excellent position to host other large incentive trips in the future, especially outside the traditional peak summer season.
“Having Amway China, a globally recognised brand, rate the Queenstown programme as one of the best is a huge accolade that will no doubt further raise New Zealand’s profile as a fantastic year-round destination.
“The people of Queenstown did an amazing job of hosting the group and the Kiwi hospitality and manaakitanga they showed our Amway visitors contributed significantly to them rating New Zealand so highly.”
Destination Queenstown’s Chief Executive Graham Budd says the region’s businesses and community demonstrated the ability to create outstanding experiences for incentive groups.
“Working collaboratively to ensure a smooth and successful series of events is something Queenstown does exceptionally well and this was demonstrated with Amway.
“Winning the bid with Tourism New Zealand was a great moment for us, but reaching the successful conclusion of the event nearly three years later has been hugely satisfying for everyone involved.
“We are very proud of the way our community welcomed Amway. I am confident that each group left as great advocates for Queenstown and the experiences they enjoyed here.”
Managing Director of HQNZ, Rob Stewart-McDonald, one of the companies that helped Amway organise the trip, says the successful completion of the programme has cemented the economic value of targeting large incentive groups, and holding them during the shoulder season.
“This incentive has generated significant business for Queenstown, and the timing of this visit during our autumn shoulder season, using existing activities and infrastructure, is proof of the value of these groups to our region.”
Amway China’s 2018 Leadership Seminar was held in Queenstown from 2 April to 16 May.