Tourism New Zealand together with Conventions and Incentives New Zealand attended the event along with around 40 New Zealand business partners.
"AIME attracts thousands of event industry decision makers from across the world so it’s a fantastic opportunity to highlight New Zealand’s business event offering,” says Lisa Gardiner, Business Events and Premium Manager.
“The New Zealand business events industry was well represented and it really illustrated how well we work together to showcase the country as an attractive events destination.”
Tourism New Zealand also arranged for well-known events industry leader Jan Tonkin, the founder of The Conference Company and President of the UK-based International Association of Professional Conference Organisers to present.
Jan spoke about New Zealand’s unique business event offering and what sets the country apart from others.
“New Zealand is about everything close and this resonates throughout experiences and activities being close location wise, to the people who work closely together and to the closeness and help available to event organisers,” Jan told a range of global business events organisers.
“New Zealand offers a closely knit business events community who work together to create something great for clients.”
“The industry works holistically, bringing people together from venues, caterers, cultural activities and local government and for a conference organiser that is the secret ingredient.”
AIME is the largest business events tradeshow in the Southern Hemisphere attracting up to 3,000 business event decision-makers predominately from the Australasian market.
Lisa Gardiner adds, “We are seeing significant opportunity from the Australian market who are now considering New Zealand amongst their domestic destinations. Holding an event in New Zealand can be as cost effective as other locations in Australia.”
“It’s now easier than ever to visit thanks to more direct flights and increased flight capacity – a short flight from Australia and just one sleep away from further afield. A trip across the Tasman is easy thanks to excellent air access, with direct flights to New Zealand from Sydney, Melbourne, Brisbane, the Gold Coast, Perth, Adelaide, Cairns and new direct route from Canberra.”
With new major conference centres coming on board in Auckland, Wellington and Christchurch, New Zealand is now also attracting interest from large scale event organisers.
“One of New Zealand’s main selling points is that we offer such a variety of places to see and things to do, our geographical size means that travellers can access these easily without spending too much time travelling.”
“Compact, walkable cities boasting high-spec event facilities and quality accommodation remove the need for transfers. New Zealand is also seen as a safe, secure and welcoming destination.”
A number of business events and conferences will be held across the country over the coming years benefiting many regions, these include Auckland, Hamilton, Rotorua, Palmerston North, Wellington Christchurch and Dunedin.
Tourism New Zealand had a target to assist 60 conference bids a year. In the in 2015/16 financial year a massive 71 international bids were achieved with 72% success rate. The target was also exceeded in the previous financial year.
The Tourism New Zealand bid team is focussed on promoting New Zealand as a compelling business events destination in the core markets of Australia, China, South East Asia, USA and the Global Association market.
Tourism New Zealand offers strategic marketing and bid assistance to internationally-affiliated organisations seeking to host a conference of more than 200 international delegates in New Zealand. Assistance includes providing a financial feasibility study of the conference, bid presentation costs, international travel assistance, preparing professional documents and presentations to set bids apart and marketing strategies to improve an organisations chance of winning a bid.