New Zealand ‘second home’ to tourism ambassador Sidharth Malhotra

Tourism ambassador to India, Sidharth Malhotra had an authentic lesson in Maori culture during his ten day return visit to New Zealand.

The popular Bollywood star experienced something new every day during his visit and described his time at Mitai Maori Village in Rotorua as a new and empowering experience.

During his visit, Sidharth spent time in Canterbury, Rotorua, Waikato and Auckland. Describing New Zealand as his second home, Sidharth shared his experiences with his social media fans back home.

On his first visit in 2015, 2.8 million people engaged with Sidharth via social media, including 57,000 people engaging with each of his Facebook posts. Sidharth proved a very popular ambassador helping raise the profile of New Zealand as a holiday destination in India.

Here are some of the images that made their way back to India via the media and Sidharth’s social media postings.

India is a very important emerging market for New Zealand. Latest figures, year on year figures for September, show nearly 50,000 (49,296) visitors came to New Zealand from India. Half of those came for a holiday, up 23.8 percent.

New Zealand and India have a special relationship: historical and now. Indian New Zealanders are the fastest growing Kiwi ethnic group and the second largest group of NZ Asians with approximately 186,000 Indians living in New Zealand

India provides New Zealand with enormous promise and opportunity in the longer term as a valuable market. Indian visitors prefer to travel outside our peak seasons, directly supporting our objective to spread arrivals throughout the year and across more regions of New Zealand