In March 2018 10,000 of Amway China’s top sellers will be rewarded with a trip to Queenstown. The recent scouting trips were to find destinations and activities for the staff to experience during, before and after the Queenstown visit.
Tourism New Zealand and Destination Queenstown competed against an international line up to win the bid for the Amway business that will deliver over an estimated $50 million to the economy.
“The Amway China event team were really impressed with what New Zealand had to offer, their biggest challenge is going to be fitting it all in,” says Lisa Gardiner, Manager Business Events, Tourism New Zealand.
They visited Auckland, Rotorua Christchurch and Queenstown over a ten day period experiencing a range of activities like sailing, a hangi, star gazing, punting and jet boating. They also looked at accommodation options and event venues.
“The regions and tourism operators that Amway China visited did a great job showcasing what New Zealand has to offer and our professional service.”
“New Zealand’s point of difference is the wide variety of things to see and do, how easy they are to access and our warm Kiwi hospitality.”
“The 2018 visit has the potential to really encourage other companies to consider New Zealand as an incentive destination and that means big benefits for the tourism industry and New Zealand as a whole.”
In addition to the $50 million injection into the New Zealand economy from the incentive win, the delegates’ personal spending will deliver significant additional financial benefits to regional economies. Amway, like a growing number of organisations offers an annual incentive travel event to their staff. Over the coming months Amway representatives will visit other regions in New Zealand to scout for activities.
The 10,000 people strong 2018 visits will be staggered during the autumn in groups of 500 at a time.