Almost seven million Japanese have seen some of New Zealand’s finest attractions on one of Japan’s longest running TV travel shows.
Sekai Fushigi Hakken (Discover the World’s Mysteries) screened a show dedicated entirely to New Zealand in December with another programme featuring New Zealand for half the programme set to screen in late January.
The primetime TV show showcased New Zealand’s starry skies, glow-worms, Māori culture, rugby and local people and cuisine. It covered a diverse range of regions including Northland, Rotorua, Waikato, West Coast, Canterbury and Queenstown.
Tourism New Zealand’s Asia General Manager David Craig said the programme fits in well with the organisation’s regional and seasonal strategies.
“Tourism New Zealand wants to promote less-visited regions of New Zealand to encourage visitors to spend more around the country. We are also entirely focussed on getting tourists to visit outside the peak summer season. This show did a great job of that.
“Not only did Northland, Waikato and the West Coast receive excellent coverage, the show was filmed in the Spring. That’s really important for our strategies. Hopefully some of those 7 million viewers will be inspired to visit Waipoua Forest this October.”
The total coverage generated almost $8 million in estimated advertising value. Next week’s show will feature a comparison between Taupō and its sister city Hakone which also has a pristine lake, mountain views, geothermal activity and a rich local culture.
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