Tourism New Zealand (TNZ) brought the show to New Zealand as part of its International Media Programme back in November 2012. The series, which aired in the US in June 2013, is currently screening in New Zealand on Saturdays at 6pm on TV2.
The two hour-long episodes were filmed across Abel Tasman National Park, Nelson, Wanaka and Queenstown, where nine contestants took part in a series of activities as they competed over 72 hours to find a briefcase containing $100,000.
Gregg Anderson, TNZ's General Manager - Americas and Europe, says the coverage received from the show helped extend both the reach and effectiveness of TNZ's marketing activity in the US.
"72 Hours was watched by more than a million American viewers and showed, as one contestant put it, that New Zealand is only 'one quick hop on a plane away' with an overnight flight from the West Coast of the US.
"The show positioned New Zealand as an easily accessible, friendly destination with stunning, rugged locations that are surprisingly close to towns and cities - all core messages that we want delivered to the US market."
The first New Zealand episode "Lost Coast of New Zealand" screened on Saturday 16 August and saw contestants "survive through thick forests, dangerous cliffs and large sand dunes".
The second episode "New Zealand Alps", which will screen during September, sees the contestants cross "snow-covered mountains and endure freezing temperatures".
Read more about TNZ's marketing activity in the North America here.