NZ golf profiled to over 350,000 golf enthusiasts in China

Destination New Zealand has been profiled to more than 350,000 golf enthusiasts in a 104 page feature in China's Golf Digest as a direct result of Tourism New Zealand's International Media Programme.

Four media from the publication visited earlier in the year and experienced a ten day trip around the country visiting Northland, Auckland, Hawke's Bay, Canterbury and Queenstown to explore the best of New Zealand golf.

The September edition of Golf Digest focussed entirely on New Zealand and included a wide range of images as well as interviews with Tourism New Zealand Chief Executive Kevin Bowler and New Zealand golfers Michael Campbell and Sir Bob Charles.

The article profiles a range of top golf courses including Cape Kidnapper, Kauri Cliffs, Clearwater and Jack's Point as well as a range of premium accommodation, restaurants and activities.

China Golf Digest is the bestselling golf magazine in China and has a monthly circulation of over 350,000.

Read more about marketing activity in China.