NZ punching above its weight to win international business events

First published in Inside Tourism issue 1,073, 9 May

The Prime Ministers announcement that New Zealand had secured the largest incentive group to ever visit New Zealand was the perfect end to what has been a massive month for the business events team at Tourism New Zealand.

The win, which was months in the making, will see Amway China send 10,000 of its elite sales people to Queenstown in 2018 for five days, thanks to the efforts of Tourism New Zealand, Destination Queenstown, Air New Zealand and Immigration New Zealand.

René de Monchy, Director of Trade, PR and Major Events

Worth at least $50 million dollars, the win is a great example of just how valuable the business events sector is in supporting Tourism New Zealand’s strategy to grow the value of international visitors.

Business events and incentive delegates have the potential to spread visitors across the off-peak season, support employment and bring significant economic benefit to the country.

Throughout April the team has been busy attending a raft of industry events in Frankfurt, London, Geneva and Sydney - working to showcase New Zealand’s unique business events offering in our key markets.

Earlier in the month Tourism New Zealand, along with six New Zealand partners, participated in the bi-annual Meeting on the Green golf day in Sydney.

The day is a highly regarded event in the business events calendar attracting 175 key decision makers from the sector including incentive buyers, corporate meeting planners and professional conference organisers for a day of informal networking and to generate business leads with Australian decision makers.

Tourism New Zealand then attended IMEX Frankfurt, held 19 -21 April in Germany, along with the largest contingent of industry partners including the New Zealand International Convention Centre and Auckland Tourism, Events and Economic Development.

Here New Zealand was selected as one of three international destinations to take part in the prestigious Politicians Forum World Tour at the event, which seeks to grow government understanding and support for the advancement of the meetings and events industry. Ministry of Business, Innovation and Employment’s Roger Wigglesworth presented alongside Tourism New Zealand to a group of 37 highly influential international politicians and government representatives.

Two satellite events held in Geneva and London (26 & 28 April) also saw Tourism New Zealand host a combined 58 associations, event buyers and media for a gourmet evening to showcase the venues, accommodation and experiences on offer throughout New Zealand.

The business events industry in New Zealand really is going from strength to strength. 

The team have bid for 58 international conferences for New Zealand since July 2015 - if successful this will see an estimated $77.5 million injected into the New Zealand economy. 

With exciting new conference venues in development and increasing airline capacity to New Zealand, the team is in a great position to continue to promote New Zealand as an attractive and compelling business events destination.

René de Monchy

Director of Trade, PR & Major Events