NZ surges ahead in TripAdvisor awards

The New Zealand tourism industry is riding high with more winners announced than ever before in this year's prestigious TripAdvisor Certificate of Excellence awards.

Running since 2010, the Certificate of Excellence awards recognise tourism businesses that consistently earn great TripAdvisor reviews from travellers. In order to qualify for the award, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

An impressive 3,142 New Zealand tourism businesses were awarded a Certificate of Excellence by TripAdvisor in 2015, up an incredible 76 per cent from last year's 1,790 winners. This figure also includes 398 'Hall of Fame' winners, which are properties that have won a Certificate of Excellence for five years in a row.

New Zealand operators are also celebrating success in TripAdvisor's ‘Top 25’ categories across the whole of the South Pacific and within New Zealand. ‘Top 25’ placings have been achieved for luxury hotels, small hotels, for the romance factor and for service.

Tourism New Zealand's Director of Marketing, Andrew Fraser, says TripAdvisor is a good proxy for customer satisfaction and quality of experience. "This is a great result for the New Zealand tourism industry and a strong indication that visitor satisfaction of our individual products is increasing."

TripAdvisor is the world's largest travel site, offering trusted advice from genuine global travellers. Founded in 2000, TripAdvisor also represents the largest travel community in the world, reaching nearly 260 million unique monthly visitors and more than 200 million reviews and opinions from international travellers.

In June 2014 TripAdvisor announced that Qualmark star ratings will be displayed alongside a property's TripAdvisor traveller rating, offering quality New Zealand properties an excellent endorsement opportunity. 

Read more about Qualmark here.