The British love affair with the Aotearoa continues with 87,220 readers voting in this year’s Telegraph Travel Awards, the largest number of responses since the awards were established in 1998.
Pip Casey, Tourism New Zealand’s Regional manager, UK and Europe said: “This is a phenomenal result for New Zealand; we have been seeing double digit growth from the UK with a 21 per cent increase for October. This award is further testament to the strong appetite for New Zealand here and the opportunity for further growth.
“As travellers face ever more choice it’s a huge honour for us to hold onto this title for a fifth year in a row. We will build on this success for 2018 and get even more people talking about the exceptional holiday experience we offer. This trophy will sit alongside other recent wins including accolades from Wanderlust and Lonely Planet. It really has been a great year for New Zealand here in the UK!”
New Zealand’s nearest rivals for “Best Country’ in the awards were the Maldives ranked 2nd and South Africa 3rd. Australia came in at 6th place.
The Telegraph Reader Awards are among the longest running and most prestigious in the industry giving readers a voice in recognizing those in the travel sector who they feel have made the biggest impact over the past year.
- The United Kingdom is New Zealand’s fourth largest international tourist market
- Half of the UK visitors to New Zealand have already been here at least once before, and around three-quarters (73.2 per cent) visit regions beyond the main tourist centres.
- In the year ending October 2017, 113,264 UK visitors enjoyed a holiday here, staying an average of 24.9 days.