About 47 journalists and chief editors from 40 Indonesian media outlets including two broadcast organisations attended the lunch and launch function.
The resulting media coverage was extensive and positive.
The Prime Minister was on a two-day mission to Indonesia conducting a number of official engagements in Jakarta and Surabaya.
In addition to the campaign launch, a new agreement was also signed with the two countries committing to work more closely on tourism promotion and air services agreements.
Tourism New Zealand has placed particular emphasis on growing arrivals from Indonesia having identified it as one of three key emerging markets holding significant potential for tourism in the longer term.
Indonesian visitors traditionally travel in the July/August period in line with Lebaran holiday period which moves each year.
Combined with the main school holidays in mid-June to mid-July - Indonesia is an attractive market for growing visitation in the shoulder season.
For the year ending June 2016 there was a 15.7% growth in total arrivals from Indonesia with numbers reaching 17,800. Holiday arrivals have also grown strongly to 12,000 up 15% on the same period last year.
Tourism New Zealand’s work in Indonesia includes a combination of trade, business events, marketing and PR activity.