Qualmark endorsed accommodation providers reap benefits

The value of a Qualmark accreditation is showing up in the Commercial Accommodation Monitor with Qualmark properties out-performing others across key industry metrics.

Qualmark General Manager Tim Keeling says new data extracted from the Commercial Accommodation Monitor (CAM) shows that Qualmark properties are receiving a greater percentage of guest nights and higher levels of occupancy than non-Qualmark properties.

"This helps point to the very real value that a Qualmark rating can offer accommodation in New Zealand.

"Qualmark accommodation providers are focusing on the delivery of great guest experiences, and through their partnership with Qualmark are achieving additional exposure opportunities including preferential listing on newzealand.com, having their official star rating carried on online travel agent (OTA) websites and involvement in Tourism New Zealand famils and trade events."

The data taken from the CAM for the year ending May 2013 shows that while just under a third of all commercial accommodation providers in New Zealand carry the Qualmark and provide 45 per cent of capacity - they account for 55 per cent of commercial guest nights.

The average occupancy rate in commercial accommodation carrying the Qualmark is 45 per cent compared to 30 per cent average occupancy in other commercial accommodation.

Nearly 4 out of 5 hotel guest nights in New Zealand are spent in a Qualmark rated hotel.

Tim says the fact that 55 per cent of commercial guest nights are spent within properties with a Qualmark rating is solid evidence of the industry's commitment to providing quality visitor experiences.

"With standards developed in collaboration with the tourism industry, Qualmark really is a quality assurance system developed by the industry, for the industry."

Tourism New Zealand's Chief Executive Kevin Bowler says the organisation is committed to ensuring visitors have the information they need to easily select high quality, professional and sustainable tourism products.

"Independent quality assurance gives consumers confidence in the products and experience they purchase, and these figures suggest that consumers are making informed decisions."

"Any business that achieves Qualmark status has made the extra effort to deliver a product that they are confident will meet customer expectations."