To build excitement and motivate sellers about the prospect of coming to New Zealand, Amway worked with New Zealand Post, Tourism New Zealand Minister and Deputy Prime Minister Paula Bennett to create bespoke Queenstown New Zealand postcards.
The cards showcase New Zealand activities and include a handwritten “look forward to seeing you” message from Hon Paula Bennett and a customised stamp.
“The postcards depicting New Zealand are being very well received by our sales people and are working well to amplify the excitement about our visits to New Zealand in 2018,” says Carl WEN, Director of Amway Special Event Department.
Tourism New Zealand and Destination Queenstown competed against an international line up to win the bid for the Amway business that will deliver over an estimated $50 million to the economy.
“We alongside Destination Queenstown are supporting Amway as they organise logistics for the visits,” says Lisa Gardiner, Manager Business Events and Premium.
“The Queenstown industry have been extremely accommodating as Amway seek to find suitable locations and activities for their programme. This is fantastic for New Zealand’s reputation as welcoming hosts.”
Amway China are in the process of selecting an inbound operator company who will create itineraries for the visiting groups. These include travel to other areas of New Zealand that the delegates can undertake on either side of their time in Queenstown.
“The visits will deliver significant economic benefit to Queenstown and wider New Zealand through spend on accommodation, activities, travel, retail and food and beverage.”
“Amway are a high profile global business and the visit will give New Zealand significant international exposure as an attractive incentive destination.”
In addition to the $50 million injection into the New Zealand economy from the incentive win, the delegates’ personal spending will deliver significant additional financial benefits to regional economies. The 2018 visits will be staggered during the autumn in groups of around 500 strong.
New Zealand Post added a Kiwi touch to the postcards and organised for them to be sent to recipients in China.