Tourism New Zealand’s campaign ‘Everyday a different journey’ was awarded top honours in two categories of the 2016 SABRE South Asia Awards.
The campaign won SABRE Gold for Travel + Leisure and a Certificate of excellence for Superior Achievement in Brand Building. The SABRE awards attract more entries from around the world than any other PR awards programme. They recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results.
As part of the campaign, Tourism New Zealand engaged with Bollywood actor Sidharth Malhotra who became the face of the ‘Everyday a different journey’ brand for the Indian market, generating 1,200 media stories about New Zealand.
Speaking about the awards, Steven Dixon, Regional Manager - South & South East Asia, Tourism New Zealand, says, “We are thrilled with the recognition our campaign has received. After the big wins at PR Week Asia, being appreciated at SABRE is another huge achievement for us. Our campaign was designed to demonstrate the wide range of experiences available in New Zealand, which are all in easy reach of one another. The campaign has been well received in India and Sidharth Malhotra has been the perfect fit for the role of Tourism New Zealand brand ambassador.”