Singaporeans encouraged to explore regions’ hidden gems

Wellington, Wairarapa, Nelson, Marlborough and Canterbury are the focus of Tourism New Zealand’s new regional campaign that launched in Singapore this week.

Tourism New Zealand’s Regional Manager South and South-East Asia, Steven Dixon says there is a growing preference among Singaporeans to visit new parts of New Zealand and the campaign was developed in response to this.

“Singaporeans are familiar with New Zealand’s iconic regions, but increasingly we are finding they want to branch out beyond the traditional tourist highlights. They desire authentic experiences and want to ‘live like a local’ while on holiday and the regions highlighted in the campaign offer abundant opportunity to do this.”

The campaign was officially launched at an event held in Singapore this week in conjunction with key industry partners and Air New Zealand and Singapore Airlines who are supporting the campaign.

The two airlines currently offer three daily services between Auckland and Singapore, a 10 times weekly service between Christchurch and Singapore, and a four times weekly service between Wellington and Singapore (via Australia) under their joint alliance.

Speaking at a panel discussion at the launch event Air New Zealand’s Head of South and South East Asia, Jenni Martin said, “Air New Zealand is in a great position to help Singaporeans explore New Zealand’s regions with 20 destinations across our domestic network.”

“With Air New Zealand also launching direct flights to Christchurch from December 2019, we will continue to work closely to support Tourism New Zealand and encourage Singaporean travellers to stay longer, explore more widely, and enjoy our country in all seasons.”

Singapore Airlines’ Area Vice President Singapore, Mr Edwin Chiang, said since the launch of its flight service to Wellington in 2016, local interest has grown significantly, and the New Zealand capital has seen a significant increase in the number of Singaporean visitors over the years.

Travel trade partners such as Chan Brothers Travel and Dynasty Travel, who also participated in the panel discussion, said that New Zealand has always been a popular destination, and the new regional focus is in line with the trend they are seeing amongst travellers towards packages and itineraries that go beyond more well-known destinations.

To bring to life what these regions have to offer, the launch event also featured interactive booths for each region, which showcased what to do and eat in New Zealand – from cheeses and Akaroa salmon from Canterbury to craft beer and chocolate from Wellington; a preview of Nelson’s dynamic artistic culture through its local arts and crafts, to some of the best wines from Marlborough, otherwise known as the Sauvignon Blanc capital of the world.

New Zealand continues to be a popular holiday destination for Singaporeans, with arrivals from the country reaching 61,464 in the year ending December 2018, 30 per cent more than in 2014.