Special screening celebrates Hobbit movie in Japan

Tourism New Zealand celebrated the much anticipated launch of The Hobbit: An Unexpected Journey with a special partner screening, while welcoming local travel seller HIS Japan's new travel brochure and travel deals launched to promote Middle-earth.

Tourism New Zealand hosted key trade partners and media journalists at the special screening of The Hobbit movie in Tokyo on 18 December. The screening was coordinated with support from MFAT, NZTE and Air New Zealand.

The event coincided with HIS Japan, the leading travel seller to the youth market, announcing its new brochure and series of travel deals for New Zealand featuring a special offer on Hobbiton movie set tours.

A special 'unexpected discount' airfare offer from Air New Zealand was also released that was integrated across promotional activity on the Japan pages of newzealand.com.

Activity to leverage of the interes in the movie continues in Japan, with Tourism New Zealand's 100% Middle-earth, 100% Pure New Zealand commercial screening in cinemas across Japan.

Read more about TNZ's activity in Japan.