Strong spring start predicts solid shoulder season

Visitor arrival figures show a strong start to spring visitor numbers with total visitor arrivals for the year ending September 2016 up 11.4 per cent, year-on-year.

“We have been 100% focused on promoting shoulder season visits and this result reflects that work,” says Tourism New Zealand Chief Executive Kevin Bowler.

“Shoulder season travel is becoming increasingly attractive to visitors with more accommodation available and tourism attractions generally less busy than at peak times.”

Visitor arrivals to New Zealand hit a record 3.4 million in the September 2016 year. Up 11.4 percent  from the September 2015 year with holidaymaker numbers driving the growth with a 16.7 percent increase up 249,400 to 1.7 million.

“It’s great to see US holiday arrivals growing on the back of recently added routes and additional airlines flying between the United States and New Zealand.  September growth saw a spectacular 41.4 per cent increase in US holiday arrivals for the same month a year ago.”

Australia has seen another month of growth in holiday arrivals, up 9.9 per cent on the same month last year.

“Australia is our most important market, so seeing continued growth at this rate is fantastic,” says Kevin.

“We have run significant campaigns in Australia over the last few months and this, alongside more flights, have encouraged more visitors across the Tasman.  For Australians, travel to New Zealand has become comparable in price to Australian domestic travel and this is proving very attractive.”  

The Indian market also saw an impressive 23.8 per cent increase in holiday arrivals year on year, the result comes as Prime Minister John Key travels to India this week to further strengthen the relationship between India and New Zealand.

“India is one of our emerging markets so it’s fantastic to see numbers increasing, Indian arrivals to New Zealand have grown steadily since we increased our investment in the market three years and this is something we expect to continue.”