TNZ and Tencent keep New Zealand top of mind for Chinese visitors

Tourism New Zealand has signed a Memorandum of Understanding (MoU) with Tencent Holdings Limited (“Tencent”) to keep New Zealand top of mind for high-value Chinese visitors. Through Tencent’s integrated digital marketing in mainland China, Chinese free and independent travellers (FIT) will have access to fresh, unique New Zealand travel experiences like never before, building New Zealand as a desirable, international destination brand in China.

Gregg Wafelbakker, General Manager Asia of Tourism New Zealand (left) and Norman Tam, General Manager, International Business Group, Tencent

Taking place in the 2019 China - New Zealand Year of Tourism, the MoU will also deepen Tourism New Zealand’s understanding of Chinese visitors through Tencent Social Solution, which includes WeChat advertisements and WeChat Mini Programs. This includes includes information about Chinese visitors’ consumption, habits and preferences in New Zealand to guide future in-market activity.

“China is New Zealand's second-largest international tourism market, and the number one market in terms of holiday spending,” says Tourism New Zealand General Manager Asia, Gregg Wafelbakker.

“Tourism New Zealand has been seeking innovative partnerships to keep New Zealand top of mind in the China market and ensure an excellent visitor experience. As a leader in China’s Internet industry, Tencent has a robust technology platform and strong digital marketing service capabilities. We are excited to leverage Tencent's expertise to jointly facilitate the development of the Chinese market and continue to provide high-quality travel experiences to Chinese visitors.”

“We are excited about our collaboration with Tourism New Zealand, one of the world's most well-respected tourism boards,” says Tencent Vice President International Business Group, Poshu Yeung.

“Fully utilizing Tencent Social Solution and our innovative technologies as well as our valuable insights into mainland Chinese consumers, we aim to help Tourism New Zealand in better connecting with its Chinese tourists, and further enrich the travel experiences of Chinese FIT visitors across New Zealand. Through this new collaboration along with other joint initiatives to come, New Zealand will certainly become a more popular destination of choice among Chinese travelers.”

Tencent aims to enhance the Chinese visitor experience in New Zealand through promoting WeChat and Tencent Social Solution among Chinese tourists visiting the country. Tencent will also offer support for New Zealand tourism business to open or improve their WeChat official accounts to be able to more effectively build brand awareness.

Chinese tourists can access the newly launched Mini Program by Tourism New Zealand to get the latest travel information about the country, such as tourism activities, travel tips, visa policy, flight and hotel information, local transportation and weather updates.

To access Tourism New Zealand’s Mini Program, please scan the following QR code with WeChat.

About Tourism New Zealand

Tourism New Zealand is the crown entity responsible for attracting high-value visitors to New Zealand and providing advice to the government and the tourism industry. We do this by targeting visitors from 15 key markets who we know will stay longer, visit outside of peak season, spend more and visit more regions – spreading the benefits of international tourism across the country and throughout the year.

About Tencent

Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information and seek entertainment through our integrated platforms. Tencent’s diversified services include QQ, Weixin/ WeChat for communications; Qzone for social networking; QQ Game Platform for online games; and Tencent News for information and Tencent Video for video content.

Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Hong Kong Stock Exchange in 2004. The Company is one of the constituent stocks of the Hang Seng Index. Tencent seeks to evolve with the Internet by investing in innovation, providing a mutually beneficial environment for partners, and staying close to users.