TNZ asks German youth - ‘Are you an explorer?’

The influential German youth traveller is the focus of Tourism New Zealand's recent market activity in Germany.

Following in the footsteps of the successful Stories Beat Stuff campaign, youth travellers were asked to share their best and most inspiring story of "exploration" for the chance to win a once in a lifetime trip for two to New Zealand.

"The youth market is a big focus for Tourism New Zealand in Germany, with 26 per cent of German active considerers aged between 18 - 29 years-old," says Danielle Genty-Nott, Regional Manager UK & Europe.

"German travellers within this age group express a strong desire to escape everyday life and seek new experiences which has shaped the 'explorer' message of the activity."

Launched in November, the promotion was run in partnership with international youth travel brand STA and airline Emirates through to the end of December.

The campaign was executed across both online and print media with influential German lifestyle and youth magazine Neon promoting the competition on their website.

A second competition is also running across STA's 70 Travel Shops in Germany, Switzerland and Austria, with four adventure holidays to New Zealand up for grabs with flights included. The competition is being promoted across a range of media including online and print advertising, through social media and STA's newsletter.

The campaign work comes at the end of another successful year for Tourism New Zealand in the youth sector with the Stories Beat Stuff video's approaching a million views. 

Read more about the work Tourism New Zealand is doing in the youth sector.