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TNZ doubles visiting drivers campaign investment this summer

Tourism New Zealand has doubled its investment in educating international visitors about safe driving in New Zealand this summer.

Tourism New Zealand’s peak season visiting drivers campaign launched on 2 November and is expected to reach 225,000 international visitors by the end of the peak visitor season.

“Visitors travel to New Zealand for the holiday of a lifetime, so we want to make sure they have a safe and enjoyable time while they’re here,” says Tourism New Zealand Chief Executive, Stephen England-Hall.

“Our investment in visiting driver safety is about looking after our visitors and the communities they visit. Driving in New Zealand can be challenging, so we want to ensure visitors have the information they need to keep themselves safe so they can have an enjoyable journey across a wide range of New Zealand’s regions.”

The digital campaign targets international visitors in New Zealand with important information about driving safely in New Zealand. The messages focus on driving in New Zealand being different, reminding visitors to keep left, allowing plenty of time for their travels, and to learn and follow the road rules.

The campaign also highlights key resources for drivers including NZTA's website and the AA's visiting driver training programme.

Visitors on self-drive holidays are considered high-value because they visit multiple regions and their spending benefits local communities.

The peak season campaign is designed to ensure self-drive visitors are equipped with the information they need to drive safely on New Zealand roads.

This is aligned with NZTA’s peak season visiting drivers campaign and year-round work by Tourism New Zealand, NZTA and the AA to help keep visitors safe on our roads.

For more information about visiting drivers work, visit: