The joint marketing campaign, which starts 9 July, focuses on increasing destination awareness and highlighting the quality experience the country has to offer.
TourismNew Zealand's General Manager of Asian Markets Tony Everitt says the campaign showcases key interests popular among travellers fromHong Kongand will prove hard to ignore.
"Predominantly a FIT (free independent traveller) market, Hong Kong Active Considerers are mesmerised by New Zealand's scenic beauty, outdoor activities and world renowned food and wine offerings.
"This campaign highlights destination New Zealand and the ease of experiencing it with frequent flight options from Hong Kong."
Together Air New Zealand and Cathay Pacific operate double daily flights from Hong Kong to Auckland.
Air New Zealand Regional General Manager Asia Sandeep Bahl says it makes sense to work together with Cathay Pacific, especially with Hong Kong as its home market and Tourism New Zealand to convert the perfect opportunity that exists within the Hong Kong market.
"This joint campaign seeks to tap into the growth in Hong Kong and take advantage of the opportunities we see with potential high-value visitors to New Zealand."
Air New Zealand signed a code share with Hong Kong-based Cathay Pacific in December and recently announced a ramping up of joint marketing activity with Tourism New Zealand to promote destination New Zealand.