This includes our drive to target the shoulder season, with the appreciation that ground capacity constraints are flattening peak demand; our work to understand our visitor segments across markets more deeply and what the barriers and motivators are to getting them to travel, and finally the evolution of our global campaign 100% Pure New Zealand.
For those who couldn't attend, Tourism New Zealand's GM Corporate Affairs Deborah Gray and Industry Relations Manager Paul Yeo presented a webinar following the roadshow on 11 June.
