Top Indonesian travel magazine profiles South Island

The South Island's "spectacular landscape" has been profiled across 10 pages of popular Indonesian travel magazine Jalan Jalan in August, providing a great opportunity to grow visitor arrivals from this emerging market.

Jalan Jalan's Ina Hapsari and photographer Kiki Djaffar were brought to New Zealand by Tourism New Zealand's International Media Programme in June as part of its work to increase awareness of New Zealand with potential travellers.

While in New Zealand they followed a self-drive itinerary from Greymouth to Queenstown in June to "enjoy the charms" and all that the West Coast has to offer. The resulting article highlights how accessible New Zealand is as a holiday destination, with a single transit flight via Singapore.  Jalan Jalan has a circulation of approximately 35,000 readers.

A link to the article (in Bahasa) "Misty Mountains" can be found here.

Indonesia is one of three emerging markets to have been identified by Tourism New Zealand as having enormous opportunity for New Zealand in the longer-term.  Tourism New Zealand's activity is focused on investing early to both build demand and accelerate the development of quality visitor arrivals from Indonesia, alongside the other emerging markets India and Latin America.

Read more about Tourism New Zealand's marketing activity here.