Tourism New Zealand and Air New Zealand grow the value of inbound tourism

Tourism New Zealand and Air New Zealand have re-committed to their marketing partnership worth up to $20 million annually to promote New Zealand offshore.

Tourism New Zealand’s Chief Executive Stephen England-Hall says “we have a strong focus on international visitors enriching New Zealand through increasing their social, economic and environmental contribution to Aotearoa’s future.

“Air New Zealand’s leadership in sustainability makes our continued partnership increasingly important and a great strategic fit. It helps us deliver major integrated campaigns that make it easier for high value visitors to choose New Zealand as a destination in a highly competitive global tourism market.”

The two organisations re-signed their Memorandum of Understanding (MoU) today outlining their intent to again invest up to $10 million each over the coming 12 months for joint activity in Australia, China, North and South America, Japan, Singapore, the United Kingdom and Europe.

Air New Zealand’s Chief Executive Officer Christopher Luxon says the airline’s partnership with Tourism New Zealand helps New Zealand to stand out as a premium destination on the world stage.

“We are passionate about working with partners to grow our thriving tourism industry sustainably.

This includes working together to increase the economic value of tourism, ensuring our visitors enjoy memorable experiences and promoting travel throughout the country so that all of New Zealand gets to enjoy the economic benefits tourism brings.”

This is the sixth consecutive year Tourism New Zealand and Air New Zealand have coordinated their international market development and promotion, taking the total joint investment to over $100 million to date.