This new arrangement builds on previous partnerships between the two organisations and the MOU is for an initial period of three years with annual plans agreed.
Each organisation brings their unique skills to the table with Auckland Airport leading the charge on route development and seat capacity growth while Tourism New Zealand brings their specialist market knowledge and destination marketing New Zealand expertise to the table.
Tourism New Zealand Chief Executive, Kevin Bowler welcomes any agreement that results in increased capacity to New Zealandfrom key visitor markets.
“Together we’ve identified that by continuing our work together in a more structured and coordinated way we can maximise growth from our key markets,” says Kevin.
Auckland Airport Chief Executive, Adrian Littlewood says the initiative formalises the cooperation undertaken to date between Tourism New Zealand and Auckland Airport.
“Our two organisations have worked together for a number of years to grow the number of New Zealand visitors from key overseas markets. This new partnership will ensure we are even more focused on working together, identifying what is needed to boost visitor numbers from new and emerging markets, and determining how we can best invest our resources to benefit New Zealand’s tourism industry.”
Both Kevin and Adrian are delighted that the combined effort of Tourism New Zealand and Auckland Airport will see a more coordinated approach to the promotion of New Zealand in overseas markets.
Over the next three years, Tourism New Zealand and Auckland Airport will continue to jointly promote New Zealand to travellers through advertising, PR activity, working closely with trade partners.
A range of individual in-depth plans and targets have been established for the key markets of Australia, the Americas, China, India and Indonesia, some of which build on work already jointly undertaken by Auckland Airport and Tourism New Zealand.
“For example, in Australia we’re looking to build demand for Perth to Auckland services by targeting the outbound market in Perth, whereas in the American markets we’ll look to expand in the east coast, and in China look to emphasise quality group travel and mono New Zealand travel in the Free Independent Traveller market,” says Kevin.
Contact Christine Adair, Senior Communications Advisor, Tourism New Zealand firstname.lastname@example.org, tel +64 21 843 896
Contact Simon Lambourne, Corporate Affairs Manager, Auckland Airport email@example.com, tel +64 27 477 6120