Chief Executive Kevin Bowler says Tony's appointment is great news for Tourism New Zealand and the industry as a whole.
"Tony has an extensive career in tourism including previous senior management roles at Tourism New Zealand and most recently as the Chief Executive of Destination Queenstown.
"This position is an integral part of the organisation and is responsible for the leadership and management of our Asian operations, with particular focus on working alongside the Asian travel trade and strategic partners such as airlines and the New Zealand travel industry.
Tony has an in-depth knowledge of Asian markets having worked for Tourism New Zealand in Asia and Wellington, between 1993 - 1997 and again from 1999 - 2006 in Asia.
"His appointment has ensured we have the skills and experience we need to capitalize on the significant opportunities for growth and untapped visitor demand that exist across the Asian markets."
Tony will take up his new position on Tourism New Zealand's executive leadership team on 26 April 2012 and will join the Asian markets team based in Shanghai on 14 May, conditional on visa and work permit approvals.