The new role was created following the departure of previous business events manager Bjoern Spreitzer, who has taken up the role General Manager Europe and Americas, and the merging of the International Business Events and Premium teams.
The role sits on Tourism New Zealand’s Extended Leadership Team.
Lisa will join Tourism New Zealand in late August following a successful role a Senior Partner Marketing Manager for Microsoft in the United Kingdom, focused on the Skype consumer brand.
Prior to that, she worked as the Global Digital and Brand Specialist for BP also in the UK.
Tourism New Zealand’s Chief Executive Kevin Bowler said he was thrilled to attract someone of Lisa’s calibre to the challenging role.
“We received additional Government funding exactly two years ago, specifically to increase the value of international business events and premium travellers to the economy.
“We have made significant in-roads into these sectors and achieved some excellent progress but with Lisa’s arrival we expect to enhance our performance even further.”
A graduate of Massey University, Lisa will be returning home after an eight year stint working internationally.
She will be based in Wellington and will report through to the Director of Trade, PR and Major Events René de Monchy, who starts with the organisation in early August.
Contact Trish Green, Senior Communications Advisor, Tourism New Zealand
email@example.com; phone +64 21 243 0386