Tourism New Zealand goes full speed ahead in Indonesia

It's been full speed ahead for Tourism New Zealand's marketing activity in Indonesia, with plenty of campaign and trade activity already well under way for 2015.

Indonesia is one of three key emerging markets that Tourism New Zealand has committed to investing in to build demand.

March kicked off with the second phase of Tourism New Zealand's 'Everyday a different journey' campaign, which aims to inspire Indonesian families and active boomers to book a holiday in New Zealand during June and July. The campaign is running until 24 June, across various print and digital media platforms including Google Display Network, YouTube and Facebook, to coincide with the Indonesian school holidays in June and the Lebaran travel season in July. 

March also saw Tourism New Zealand attend Indonesia's biggest travel fair Astindo, held in Jakarta International Expo over 27-29 March. More than 75,000 people attended the consumer show during its three days period. 

Tourism New Zealand's Steve Dixon, Regional Manager - South and South East Asia, says the Indonesian travel fair is the most important event on the travel trade calendar.

"Astindo gives travel agents the opportunity to showcase their products in time for Lebaran, which is the peak season for Indonesians to travel."

In April, Golf Tourism New Zealand and Tourism New Zealand attended the fourth Asia Golf Tourism Convention (AGTC), held in Jakarta over 27-30 April. During this period more than 4,000 meetings took place between golf tour operators and golf resorts, golf clubs, hotels, inbound operators and tourist boards.

"The AGTC attracts over 500 delegates from 32 countries including 150 golf tour operators, who are all selling Asia Pacific golf destinations from all leading markets.

"Our focus on the special interest sector of golf aims to accelerate the development of quality visitor arrivals from this market," says Steven.