Tourism New Zealand plants sustainability ideas – and trees – for AIME guests

Tourism New Zealand branched out at the Asia Pacific Incentives Meetings Event (AIME) in Melbourne this week, planting a native tree for every guest hosted at its sustainability-focused breakfast event.

Conservation charity, Trees that Count planted a tree on behalf of the 140 attendees at the breakfast.

The charity aims to plant 200 million native trees across New Zealand to combat climate change and protect the country’s beautiful landscapes, waterways and forests for future generations.

Tourism New Zealand’s Global Manager Business Events, Lisa Gardiner, says: “Organisers of international events have a responsibility to manage the environmental impact and give back more than is taken away.”

“The educational breakfast at AIME not only showcased what New Zealand is doing to host better business events, but hopefully inspired attendees to incorporate sustainable initiatives into their own conferences and incentives.”

International event organisers can incorporate the sustainability initiative into their own event in New Zealand by funding native trees on behalf of their delegates.

Attendees at the breakfast also heard from Jayden Klinac, Founder of For The Better Good. The Kiwi company is tackling waste by taking a regenerative approach to traditional plastic products and packaging, with innovations including bottled water in plant-based, compostable bottles.

The Trees that Count ideology aligns with the Tiaki – Care for New Zealand initiative established by Tourism New Zealand and six other key industry partners in 2018.

Tourism New Zealand Chief Executive, Stephen England-Hall also featured in the Trees that Count campaign last year.