The Index measures the public reputations of 50 New Zealand public sector agencies based on 2750 online interviews. Tourism New Zealand was also ranked first for leadership in the index.
"Tourism is our country’s top export earner and Tourism New Zealand is working hard to ensure that the sector gives more than it takes, enriching our communities as well as our economy. Having the trust and confidence of Kiwis is key to our continued success and we are incredibly proud of this result,” says Chief Executive Stephen England-Hall.
View the full Colmar Brunton Reputation Index on their website.