Tours offering Chinese visitors a high standard

A compliance spot check operation with Police in Waikato last week showed that Approved Destination Status (ADS) tour operators are offering Chinese visitors a quality experience.

ADS refers to the agreement in place between the New Zealand and Chinese Governments, that allows ADS group tours to be conducted in New Zealand.

Tour operators and guides must adhere to a set of quality standards in order to host ADS tours.

“This is a great result and bodes well as we head into the peak summer season, says Paul Yeo, Manager of the China Market Development Unit.

“Each year we undertake multiple joint operations at tourist hotspots across the country during peak season to make sure that ADS group tours are complying with the required standards set out in the ADS Code of Conduct.  

“We work with the New Zealand Transport Agency (NZTA) and Police’s Commercial Vehicle Investigation Unit (CVIU) to ensure that the ADS coach tours are meeting requirements.”

“It’s extremely important that Chinese visitors undertaking ADS tours are getting a great service and experiences and spot check operations help ensure this happens.”

“The checks involve us speaking with drivers and tour guides to check their credentials. If they are an ADS tour guide they should have a photo identification card that proves this. We also need to check the coach’s star rating—they should have a minimum rating of three stars, and their Qualmark status.

“At the same time NZTA and the CVIU check the coaches to ensure they are of a roadworthy standard.”

Tourism New Zealand's China Market Development Unit monitors ADS approved inbound operators and tour guides. Inbound tour operators and tour guides must receive ADS approval from the China Market Development Unit before they can run ADS tours in New Zealand.

To help maintain high standards for group touring visitors from China on ADS tours, an ADS Code of Conduct was introduced on 1 November 2007.

The Code of Conduct sets out procedures and standards that ADS approved inbound tour operators and tour guides need to comply with to make sure that Chinese visitors have a quality experience in New Zealand.