Ultimate ‘selfies’ reach over 34 million Aussies

Tourism New Zealand’s #NZdronie campaign is heading back to the South Island this week, following the success of last year’s campaign reaching more than 34 million people globally.

The campaign offers holiday makers the chance to capture the ultimate holiday ‘selfie’.

Tourism New Zealand General Manager Tony Saunders says “We’re thrilled to be bringing the #NZdronie back for the second year in row.

“The innovative campaign set social media buzzing last year reaching a huge audience across Twitter, Facebook and Instagram - making it one of Tourism New Zealand’s most successful social media campaigns.”

A play on the ‘selfie’ phenomenon, a ‘dronie’ is a new trend emerging globally that uses a flying camera to take videos from the sky.

The drone gives visitors the chance to capture an eight second video of themselves which they can instantly share with their friends on social media using the hashtag #NZdronie.

Launched with the support of regional tourism operators, the campaign will see the drone travel around iconic South Island locations and ski fields including Queenstown, Coronet Peak, Cardrona, Treble Cone and Mt Hutt from 25 June to 2 July.

The activity works to support Tourism New Zealand’s latest winter campaign 'more magic in every day' which highlights the variety of unique winter experiences on offer in New Zealand - both on and off the slopes.

Tourism New Zealand's research shows that Australian’s aged between 25-49 years use social media to help inform them when they make decisions about holiday destinations.

“In fact, for many social media is their first source of travel information,” Tony added.

 “Word of mouth is such an important part of making travel decisions and the campaign aims to encourage visitors to share their holiday experiences and spread the word about New Zealand to their own social media networks,” says Tony.  

“The activity adds another layer to our winter campaign allowing us to showcase New Zealand's amazing scenery while also gaining advocacy for New Zealand as a holiday destination and the authentic experiences on offer.”

Tourism New Zealand’s NZdronie campaign was awarded the Bronze Lion Award at the Cannes Mobile Lions competition in June. Read more about the win here.  

Check out some of the latest #NZdronies here