“Last year’s campaign reached over two million people, contributing to a reduction in complaints to councils and a reduction in Kiwis feeling that camping puts too much pressure on the country,” says Tourism New Zealand Chief Executive Stephen England-Hall.
The campaign is part of the Government's $17 million dollar investment to support and manage the camping system in New Zealand. Find out more about this work. It encourages people to stay at campsites and campgrounds with facilities, and for those who choose to camp on public land it guides them on how to do this responsibly.
“This year we’ve expanded the campaign working with all councils and regional tourism organisations to provide a national message to educate campers on doing the right thing and caring for New Zealand,” says Stephen.
The materials, available for anyone to use to guide great camping behavior, can be viewed and downloaded for free here.
“While the vast majority of campers do the right thing, our research tells us some people need guidance on where and how to camp responsibly. This campaign provides that.”
The campaign launched today and will run until the end of March 2020.
The campaign includes:
- Advertising that targets campers via social media and those looking for vehicles on TradeMe.
- Wi-Fi at 16 key camping spots across New Zealand – accessible after people watch a ‘how to camp responsibly video’.
- Camp with care materials, such as posters, brochures, digital screens developed for councils, regional tourism organisations and i-SITE's to use to guide great camping behaviour.