Winter holiday in NZ a hot topic for Aussies

Tourism New Zealand is targeting Australian skiers with a short summer campaign to draw them to the South Island’s slopes next winter.

Tony Saunders, Tourism New Zealand General Manager Australia said that in addition to the North Island winter touring campaign that starts in February, TNZ is also running two short bursts of campaign activity in December and January, promoting winter holidays, showcasing the ski offering in the Queenstown and Christchurch/Canterbury regions. 

He said: “It may be summer but we know that lots of Australians are already thinking about a winter holiday based around a ski experience. We know from research that about 20 per cent of Australians who have yet to decide where to go for their winter holiday will start researching and booking as early as December/January. 

“We are showing Australians that New Zealand has world class ski fields among stunning scenery that is worth travelling for. The message for our summer campaign and our North Island winter touring campaign is that rather than thinking that Australia has everything for a winter holiday, we want people to grab their partner or mates and book a winter holiday in New Zealand. 

“Ski visitors are important to us, ensuring a strong winter season for the tourism industry by boosting visitor numbers, particularly for the South Island,” said Tony. 

The campaign will use short video and content developed for the successful 2017 ski campaign. It will run on Facebook and Instagram and will drive visitors to the skihub/campaign pages. 

  • Australia is New Zealand’s largest single market for skiing, accounting for nearly two thirds (64 per cent) of our ski visitors.

  • More than half (59 per cent) of the Australians who visit New Zealand to ski make a repeat visit.