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  1. Better insights lead to better decisions: Understanding more about our international visitors means we can make more effective decisions around investment and business design.

  2. Tourism New Zealand has just released updated research that provides high-level information about New Zealand’s key international visitor markets: Australia, China, United Kingdom, United States, Germany and Japan.

  3. Access to new data has enabled Tourism New Zealand to better measure the coverage and impact of its trade marketing activity in nine key markets.

  4. More than 400 travel agents across the United Kingdom and Europe were educated on New Zealand’s regions during Tourism New Zealand’s latest training roadshow.

  5. A Māori art workshop with influential social media experts proved an effective way to reach the German backpacker market, with the bloggers sharing their own kōwhaiwhai inspired designs.

  6. The world’s biggest haka in Rotorua, organised as part of the nationwide festival of events for the DHL New Zealand Lions Series tour attracted extensive international media attention and was a huge hit with travelling fans.

  7. One-stop flights and highly competitive fares mean visiting New Zealand from Europe is easier than ever before.

  8. More of the latest Market Snapshots and Consumer Profiles containing vital insights into our target visitors have been made available on Tourism New Zealand’s corporate website.

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