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International Media Programme

  1. Seven episodes featuring multiple New Zealand locations have aired on a popular Indonesian travel show to an average audience of 1.6 million.

  2. More than 1.5 million Filipinos tuned in to watch a recent episode of a popular television programme showcasing Māori culture and Rotorua’s geothermal wonders.

  3. A campaign partnership between actor Bryce Dallas Howard and National Geographic Travel is proving a winning formula in driving strong interest among Americans considering a New Zealand holiday.

  4. Tourism New Zealand’s PR work has resulted in global media coverage worth an estimated $227 million in the past financial year.

  5. Bryce Dallas Howard is spreading her love for New Zealand as our newest tourism voice in the US.

  6. The world’s biggest haka in Rotorua, organised as part of the nationwide festival of events for the DHL New Zealand Lions Series tour attracted extensive international media attention and was a huge hit with travelling fans.

  7. Feedback from industry using our new online site called My Tourism New Zealand has been hugely positive since it went live earlier this month with over 200 people using the service.

  8. We do a lot of work with the tourism industry to promote New Zealand internationally, this often results in positive international media coverage for the destination. Media coverage can be worth millions of dollars in advertising value to an individual businesses or regions featured.

  9. This year’s New Zealand Open might be over but the golfing event is still delivering significant profile gains with international media continuing to publish articles about their time in New Zealand.

  10. Over the past couple of weeks, we have been talking about the new section of the website My Tourism New Zealand which is aimed at effectively and efficiently sharing the outcome of our work with partners.

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