International Media Programme

  1. Destination New Zealand has been featured across the globe in online, print and TV coverage worth an incredible $290 million.

  2. The Explore New Zealand Discount Programme is designed to support international travel trade and media visiting New Zealand on independent trips.

  3. More than a third (38%) of international visitors surveyed after the British and Irish Lions tour say they are extremely likely to return to New Zealand for a holiday within the next five years.

  4. Seven episodes featuring multiple New Zealand locations have aired on a popular Indonesian travel show to an average audience of 1.6 million.

  5. More than 1.5 million Filipinos tuned in to watch a recent episode of a popular television programme showcasing Māori culture and Rotorua’s geothermal wonders.

  6. A campaign partnership between actor Bryce Dallas Howard and National Geographic Travel is proving a winning formula in driving strong interest among Americans considering a New Zealand holiday.

  7. Tourism New Zealand’s PR work has resulted in global media coverage worth an estimated $227 million in the past financial year.

  8. Bryce Dallas Howard is spreading her love for New Zealand as our newest tourism voice in the US.

  9. The world’s biggest haka in Rotorua, organised as part of the nationwide festival of events for the DHL New Zealand Lions Series tour attracted extensive international media attention and was a huge hit with travelling fans.

  10. Feedback from industry using our new online site called My Tourism New Zealand has been hugely positive since it went live earlier this month with over 200 people using the service.

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