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  1. Better insights lead to better decisions: Understanding more about our international visitors means we can make more effective decisions around investment and business design.

  2. Tourism New Zealand has just released updated research that provides high-level information about New Zealand’s key international visitor markets: Australia, China, United Kingdom, United States, Germany and Japan.

  3. Japanese travel agents have become increasingly interested in selling New Zealand as air connectivity between the two countries continues to improve.

  4. Access to new data has enabled Tourism New Zealand to better measure the coverage and impact of its trade marketing activity in nine key markets.

  5. Japanese travel specialists have experienced New Zealand springtime first-hand this year, with three famil groups visiting picturesque North and South Island regions since September.

  6. Model Kazumi Yamamoto has visited New Zealand for a six-page spread with Japanese lifestyle and fashion magazine Liniere. Shot in Central Otago and Canterbury, the spread will showcase Queenstown and Lake Tekapo in the springtime.

  7. The release of the epic sci-fi movie Ghost in the Shell has again put the spotlight on New Zealand as a special place to visit. The film opens in New Zealand today.

  8. For the first time since 2008 Japanese visitors are over 100,000 a year.

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