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Major Events

  1. They say it isn’t easy being green – unless of course you’re Kermit the Frog exploring the Coolest Little Capital in the coolest little country in the world.

  2. Tourism New Zealand’s PR work has resulted in global media coverage worth an estimated $227 million in the past financial year.

  3. The world’s biggest haka in Rotorua, organised as part of the nationwide festival of events for the DHL New Zealand Lions Series tour attracted extensive international media attention and was a huge hit with travelling fans.

  4. The Lions rugby team touches down in New Zealand tomorrow for the start of the DHL New Zealand Lions Series 2017 – a major opportunity to promote New Zealand, on and off the pitch.

  5. This year kicks off a huge year for New Zealand hosting world class sporting events that will attract tens of thousands of international visitors to New Zealand.

  6. Securing a sustained, high level of positive exposure for New Zealand in the world’s media is critically important to maintaining and improving our promotion of New Zealand as a visitor destination.

  7. More than 20,000 visitors are expected to follow The Lions tour around New Zealand and the message to those planning the trip is "come for the rugby and experience it all". The series spans nearly six weeks, taking in seven regions from Whangarei to Dunedin.

  8. Tickets for next year’s Lions rugby tour are being snapped up, with one official agent reporting selling out their allocation of ticket packages within a week of tickets going on sale in the UK.

  9. Tourism New Zealand (TNZ) has again taken international honours for its 100% Middle-earth, 100% Pure New Zealand campaign.

  10. A record year for Tourism’s New Zealand’s international media and PR work has resulted in more than 22,000 stories about New Zealand as a destination. Coverage, across online, print and broadcast media saw about 60 stories a day in key markets.

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