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North America

  1. Better insights lead to better decisions: Understanding more about our international visitors means we can make more effective decisions around investment and business design.

  2. Tourism New Zealand has just released updated research that provides high-level information about New Zealand’s key international visitor markets: Australia, China, United Kingdom, United States, Germany and Japan.

  3. Major American magazine Backpacker, have put a range of outdoor gear through its paces in Taranaki and on the Whanganui River. The gear was being tested for inclusion in the magazine’s annual ‘Editor’s Choice Awards’.

  4. Access to new data has enabled Tourism New Zealand to better measure the coverage and impact of its trade marketing activity in nine key markets.

  5. A campaign partnership between actor Bryce Dallas Howard and National Geographic Travel is proving a winning formula in driving strong interest among Americans considering a New Zealand holiday.

  6. The popular Tuku Iho exhibition has been a backdrop for training that has seen around 600 travel sellers from America schooled up on New Zealand.

  7. Coastal scenes, hot pools, fiords, wildlife and Hobbiton appeal to most American holidaymakers – all activities that can be enjoyed in the off-peak season.

  8. Avid golfers are being targeted by a campaign showcasing what the sport has to offer in New Zealand.

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