Premium

1. Premium

   Capturing greater value from the premium sector is a component of Tourism New Zealand's strategy to grow the number of high-value visitors to New Zealand.

   

2. New Zealand: the ultimate destination for wealthy Europeans

   More than 300 agencies that cater solely for the world’s high net worth individuals have voted New Zealand their “Most Preferred Destination”.

   

3. New Zealand top of mind among premium travellers

   A desire for unique experiences, unlimited spending power and the ability to travel whenever and wherever is a powerful combination that is paying dividends for New Zealand’s luxury market.

   

4. World’s elite making return visits to New Zealand

   New Zealand is becoming a place of choice for the world’s wealthiest with increasing numbers jet setting their way to New Zealand than ever before.

   

5. Courting the world’s elite

   With upwards of $100 million in the bank, private planes at the ready, and a desire for life-affirming experiences, the world’s High Net-Worth Individuals are setting their sights on New Zealand.