Premium

  1. Capturing greater value from the premium sector is a component of Tourism New Zealand's strategy to grow the number of high-value visitors to New Zealand.

  2. More than 300 agencies that cater solely for the world’s high net worth individuals have voted New Zealand their “Most Preferred Destination”.

  3. A desire for unique experiences, unlimited spending power and the ability to travel whenever and wherever is a powerful combination that is paying dividends for New Zealand’s luxury market.

  4. New Zealand is becoming a place of choice for the world’s wealthiest with increasing numbers jet setting their way to New Zealand than ever before.

  5. With upwards of $100 million in the bank, private planes at the ready, and a desire for life-affirming experiences, the world’s High Net-Worth Individuals are setting their sights on New Zealand.