Premium
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Capturing greater value from the premium sector is a component of Tourism New Zealand's strategy to grow the number of high-value visitors to New Zealand.
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More than 300 agencies that cater solely for the world’s high net worth individuals have voted New Zealand their “Most Preferred Destination”.
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A desire for unique experiences, unlimited spending power and the ability to travel whenever and wherever is a powerful combination that is paying dividends for New Zealand’s luxury market.
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New Zealand is becoming a place of choice for the world’s wealthiest with increasing numbers jet setting their way to New Zealand than ever before.
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With upwards of $100 million in the bank, private planes at the ready, and a desire for life-affirming experiences, the world’s High Net-Worth Individuals are setting their sights on New Zealand.
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Tourism New Zealand has collected three awards that recognise New Zealand’s attractive luxury travel experience offering.
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Hot on the heels of the successful global James Cameron campaign, Tourism New Zealand have developed more content featuring the filmmaker aimed at those looking for a little luxury.
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How do you get the attention of a high-value visitor who can holiday wherever they desire? You show them the unique and personalised experience New Zealand can offer them.
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With international visitor arrivals continuing their strong growth, the focus on attracting high value visitors over high volume is ever increasing.