Research & Statistics

1. Domestic sentiment study

   In this webinar we presented the findings from our domestic sentiment study that tells us Kiwis' views on holidaying at home. Listen to learn how to use these insights to ensure your business is best placed to tap into the New Zealand market.

   

2. Kiwis want to rest and relax and 71% intend to take a NZ holiday in the next 12 months 

   Tourism New Zealand’s latest research into Kiwis' sentiment and perceptions towards travelling in New Zealand reveals that 71% of us are looking to take a holiday in New Zealand within the next 12 months, up from 64% in the last research released in May.

   

3. New data shows entire country benefited from school holiday tourism high

   Communities across New Zealand benefitted from a boost in domestic tourism as Kiwis hit the road during the recent school holidays.

   

4. Survive to thrive – tourism industry shows resilience during tough times

   The tourism sector in New Zealand may be down but they are they are not out according to an industry survey collated by Tourism New Zealand.

   

5. Arrivals growth slowdown

   The slowing global economy is having an impact on the growth of many industries and tourism is not immune.

   

6. Tourism New Zealand's Roadshows wrap up

   Tourism New Zealand’s new campaign, updates from the markets and a workshop to support operators tell their story were the focus of recent roadshow events held in Christchurch, Wellington, Dunedin and Napier.

   

7. Breaking records: Tourism delivers $11.2 billion to communities

   Tourism is the beating heart of New Zealand’s economy with daily spend figures reaching a record high.

   

8. Visitor Profiles

   Tourism New Zealand has brought tourism data and insights about our visitors together like never before to provide a comprehensive overview of high-value visitors from our six key markets.

   

9. Goal to get 100% of Kiwis supporting tourism

   New Zealand’s ability to deliver a world-class visitor experience has seen the value of international tourism surpass $16 billion per year and become New Zealand’s top export earner. Research is conducted twice a year to provide insight into New Zealanders’ sentiment about international tourism.

   

10. Webinar: Tourism data and Figure.NZ

    Join Tourism New Zealand's Industry Insights Specialist, Bryce Kelliher and Figure.NZ Chief Data Officer, Andrea Carboni to learn more about the power of tourism and insights data and the Figure.NZ tourism data portal. Tourism New Zealand has partnered with innovative data leaders, Figure.NZ to bring New Zealand tourism data together into a single, easy-to-use platform.