Research & Statistics
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The tourism sector in New Zealand may be down but they are they are not out according to an industry survey collated by Tourism New Zealand.
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The slowing global economy is having an impact on the growth of many industries and tourism is not immune.
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Tourism New Zealand’s new campaign, updates from the markets and a workshop to support operators tell their story were the focus of recent roadshow events held in Christchurch, Wellington, Dunedin and Napier.
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Tourism is the beating heart of New Zealand’s economy with daily spend figures reaching a record high.
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Tourism New Zealand has brought tourism data and insights about our visitors together like never before to provide a comprehensive overview of high-value visitors from our six key markets.
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New Zealand’s ability to deliver a world-class visitor experience has seen the value of international tourism surpass $16 billion per year and become New Zealand’s top export earner. Research is conducted twice a year to provide insight into New Zealanders’ sentiment about international tourism.
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Join Tourism New Zealand's Industry Insights Specialist, Bryce Kelliher and Figure.NZ Chief Data Officer, Andrea Carboni to learn more about the power of tourism and insights data and the Figure.NZ tourism data portal. Tourism New Zealand has partnered with innovative data leaders, Figure.NZ to bring New Zealand tourism data together into a single, easy-to-use platform.
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An early Chinese New Year has resulted in strong January holiday visitor arrivals from China, while other key markets follow global trends with an expected slowdown in growth.
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The amount visitors spend in New Zealand each year is growing at 1.5 times the rate of total visitor arrival numbers, according to the latest International Visitor Survey released by the Ministry of Business Innovation and Employment today.
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Tourism New Zealand’s focus on attracting visitors to New Zealand in the off-peak seasons is having positive results.