Research & Statistics

  1. Our easy to use Insights Hub contains a range of useful data and insights to help support and grow your business. The Insights Hub will always have the latest consumer insights, industry research and tourism data.

  2. DGiT is an innovative online tool to help tourism businesses maximise the value they get out of domestic tourism.

  3. Tourism is vital to New Zealand’s recovery and new insights reveal the true value of the sector as well as dispelling some misconceptions.

  4. Tourism New Zealand’s latest research into Kiwis' sentiment and perceptions towards travelling in New Zealand reveals that 71% of us are looking to take a holiday in New Zealand within the next 12 months, up from 64% in the last research released in May.

  5. Communities across New Zealand benefitted from a boost in domestic tourism as Kiwis hit the road during the recent school holidays.

  6. The tourism sector in New Zealand may be down but they are they are not out according to an industry survey collated by Tourism New Zealand.

  7. The slowing global economy is having an impact on the growth of many industries and tourism is not immune.

  8. Tourism New Zealand’s new campaign, updates from the markets and a workshop to support operators tell their story were the focus of recent roadshow events held in Christchurch, Wellington, Dunedin and Napier.

  9. Tourism is the beating heart of New Zealand’s economy with daily spend figures reaching a record high.

  10. New Zealand’s ability to deliver a world-class visitor experience has seen the value of international tourism surpass $16 billion per year and become New Zealand’s top export earner. Research is conducted twice a year to provide insight into New Zealanders’ sentiment about international tourism.

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