Research & Statistics
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Our easy to use Insights Hub contains a range of useful data and insights to help support and grow your business. The Insights Hub will always have the latest consumer insights, industry research and tourism data.
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DGiT is an innovative online tool to help tourism businesses maximise the value they get out of domestic tourism.
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Tourism is vital to New Zealand’s recovery and new insights reveal the true value of the sector as well as dispelling some misconceptions.
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Tourism New Zealand’s latest research into Kiwis' sentiment and perceptions towards travelling in New Zealand reveals that 71% of us are looking to take a holiday in New Zealand within the next 12 months, up from 64% in the last research released in May.
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Communities across New Zealand benefitted from a boost in domestic tourism as Kiwis hit the road during the recent school holidays.
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The tourism sector in New Zealand may be down but they are they are not out according to an industry survey collated by Tourism New Zealand.
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The slowing global economy is having an impact on the growth of many industries and tourism is not immune.
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Tourism New Zealand’s new campaign, updates from the markets and a workshop to support operators tell their story were the focus of recent roadshow events held in Christchurch, Wellington, Dunedin and Napier.
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Tourism is the beating heart of New Zealand’s economy with daily spend figures reaching a record high.
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New Zealand’s ability to deliver a world-class visitor experience has seen the value of international tourism surpass $16 billion per year and become New Zealand’s top export earner. Research is conducted twice a year to provide insight into New Zealanders’ sentiment about international tourism.