Research & Statistics

1. Tourism New Zealand's Roadshows wrap up

   Tourism New Zealand’s new campaign, updates from the markets and a workshop to support operators tell their story were the focus of recent roadshow events held in Christchurch, Wellington, Dunedin and Napier.

   

2. Breaking records: Tourism delivers $11.2 billion to communities

   Tourism is the beating heart of New Zealand’s economy with daily spend figures reaching a record high.

   

3. Visitor Profiles

   Tourism New Zealand has brought tourism data and insights about our visitors together like never before to provide a comprehensive overview of high-value visitors from our six key markets.

   

4. Goal to get 100% of Kiwis supporting tourism

   New Zealand’s ability to deliver a world-class visitor experience has seen the value of international tourism surpass $16 billion per year and become New Zealand’s top export earner. Research is conducted twice a year to provide insight into New Zealanders’ sentiment about international tourism.

   

5. Webinar: Tourism data and Figure.NZ

   Join Tourism New Zealand's Industry Insights Specialist, Bryce Kelliher and Figure.NZ Chief Data Officer, Andrea Carboni to learn more about the power of tourism and insights data and the Figure.NZ tourism data portal. Tourism New Zealand has partnered with innovative data leaders, Figure.NZ to bring New Zealand tourism data together into a single, easy-to-use platform.

6. Strong growth from China amid moderating visitor arrival growth

   An early Chinese New Year has resulted in strong January holiday visitor arrivals from China, while other key markets follow global trends with an expected slowdown in growth.

   

7. Visitor spend outpacing arrival numbers

   The amount visitors spend in New Zealand each year is growing at 1.5 times the rate of total visitor arrival numbers, according to the latest International Visitor Survey released by the Ministry of Business Innovation and Employment today.

   

8. Shaping visitation enriches communities

   Tourism New Zealand’s focus on attracting visitors to New Zealand in the off-peak seasons is having positive results.

   

9. More Kiwis see community benefits of tourism

   Around 95 percent of New Zealanders agree international tourism is good for New Zealand, according to the latest Mood of the Nation research released today – up three points on last year’s results.

   

10. Tourism employs 216,000 Kiwis

    The Tourism Satellite Account 2018 (TSA) released today by Stats NZ shows tourism directly employs 216,000 Kiwis and contributes $39.1 billion to New Zealand’s economy, an estimated $16.2 billion from international visitors.