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South Korea

  1. The Explore New Zealand Discount Programme is designed to support international travel trade and media visiting New Zealand on independent trips.

  2. New Zealand’s landscapes, record weight fish, and a hip hop music backing track made for thrilling television in South Korea recently.

  3. The latest Kiwi Link Korea and Japan trade events have helped Kiwi operators connect with buyers to promote their products and the broader New Zealand experience.

  4. Access to new data has enabled Tourism New Zealand to better measure the coverage and impact of its trade marketing activity in nine key markets.

  5. New Zealand is becoming a favourite destination for travellers from the Republic of Korea and visitor numbers are set to increase with the launch of a new Pure New Zealand online promotion.

  6. As the final New Zealand episode of popular Korean reality television show ‘Where is my friend’s home?’ went to air last week, more than 6.1 million Korean viewers had already tuned in. To date, the show has earned the equivalent of NZD$15 million in broadcast revenue. And there’s more to come.