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South Korea

  1. Access to new data has enabled Tourism New Zealand to better measure the coverage and impact of its trade marketing activity in nine key markets.

  2. New Zealand is becoming a favourite destination for travellers from the Republic of Korea and visitor numbers are set to increase with the launch of a new Pure New Zealand online promotion.

  3. As the final New Zealand episode of popular Korean reality television show ‘Where is my friend’s home?’ went to air last week, more than 6.1 million Korean viewers had already tuned in. To date, the show has earned the equivalent of NZD$15 million in broadcast revenue. And there’s more to come.