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Special Interest

  1. Tourism New Zealand's marketing to Special Interest sectors aims to inspire high value visitors to put New Zealand at the top of their holiday list.

  2. A $900k campaign promoting New Zealand as a winter holiday destination, built around a skiing experience, is underway in Australia.

  3. New Zealand’s Marquee golf courses have experienced an influx of players from China and other Asian countries playing international rounds over the past year.

  4. The ISPS Handa New Zealand Open provided another valuable opportunity to promote New Zealand as a world class golfing destination.

  5. New Zealand has been named top golf destination in the Asia Pacific region by the International Association of Golf Tour Operators.

  6. Tourism New Zealand is targeting Australian skiers with a short summer campaign to draw them to the South Island’s slopes next winter.

  7. Around 25% of international tourists to New Zealand now seek out a “wine experience”, visiting our beautiful wineries, cellar doors and vineyard accommodation.

  8. Chinese skiers are visiting New Zealand during China’s off-season to hone their skills on our South Island ski fields.

  9. Lonely Planet has named New Zealand in the Top 10 countries to visit in 2018. New Zealand is ranked fifth in the Lonely Planet’s Best in Travel list for 2018.

  10. Australian travel specialists will get first-hand experience of some of New Zealand’s favourite cycle trails to help them promote cycling holidays in New Zealand.

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