Domestic Growth Insight Tool (DGiT)

The Domestic Growth Insight Tool (DGiT) is an innovative online tool to help tourism operators and Regional Tourism Organisations maximise the value they get out of domestic tourism.

Colmar Brunton surveyed over 5,900 New Zealanders on their leisure travel habits to understand the different types of domestic travellers, including their motivations for travel.

It supports tourism businesses in identifying which New Zealand leisure travellers you might like to target by understanding the holiday needs of the several audience segments that make up the domestic leisure travel market, from when they want to visit to their preferred type of accomodation.

From family holidays to day trips, DGiT helps bring the opportunities to the forefront – icluding helping you encourage New Zealanders to visit more regions, year round and do something new. 

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