A guide to newzealand.com

This section has been developed to help operators and the tourism industry make the most of newzealand.com, Tourism New Zealand's consumer website, as part of their marketing activity.

newzealand.com is Tourism New Zealand's consumer website that is used to market New Zealand to potential travellers.

It is a key planning tool for travellers and connects them with travel sellers - in turn helping operators grow their tourism business.  A whopping 41 million people visit the site each year which results in 3.2 million referrals to the tourism industry.

In this section you will find information about newzealand.com and a range of resources to help you maximize your presence on the website and leverage Tourism New Zealand's latest developments and tools. 

How does newzealand.com work?

Designed to meet the changing needs of online users, the website provides information from multiple credible sources including the local tourism industry, travellers and Tourism New Zealand.

Using an open content model, the site gives operators and travel sellers greater ability to use the site to promote their business.

Other registered users, such as travellers who have been to New Zealand, can also provide comments and feedback on the site. This provides others with real life insight to experiences - which is a key aspect that helps them in their decision to travel to New Zealand and book their holiday. Over time this is developing a rich source of information for travellers considering booking a holiday to New Zealand.

If you are an operator or travel seller in New Zealand and would like to list your business on newzealand.com, please go to register.newzealand.com. Or you can email the team at register@tnz.govt.nz.

newzealand.com goes domestic

We've launched a New Zealand edition of newzealand.com to align with our new focus on encouraging Kiwis to travel domestically.

Through our campaign work we will drive domestic traffic to the site where consumers can search through the wide range of tourism product and itineraries to find inspiration for a holiday at home. 

Operators can now load deals for a New Zealand audience in the Tourism Business Database which will appear on the New Zealand edition of the site. This will provide great exposure for operators who are trying to attract more New Zealanders through their doors. 

Find out how to list deals for the domestic market at newzealand.com/int/utilities/operator-help.

Making newzealand.com work for your business 

Do you have a question?

Contact the team by calling +64 9 914 4780 or email us at register@tnz.govt.nz

There are a range of resources available to help you as an operator to make the most of the site for your business.

Click on the expandable sections below to access how to guides as well as links to video tutorials.

Getting your business on newzealand.com

You can find instructions here that explain the steps you need to go through to check that your business is listed on the site - or to register your business for the first time.

Or, you can go straight to the Operator Database to register your business. This is also the website you go to if you need to update your listing.

Linking to newzealand.com on your site

You can find instructions on how to link to newzealand.com, as well as Tourism New Zealand 100% Pure logos, here.